The 2020 election will amplify America’s polarizing climate, but not during Shark Week.
OOH
Like every other political campaign, we’re placing our signage everywhere.
POLITICAL PRE-ROLL
TERRIFIED TOGETHER
Shark Week’s newest show will lock sworn enemies in an underwater cage to settle their differences among the sharks.
POLITICAL TAKEOVER
We’ll crash political rallies everywhere and force people to find common ground in their fear of sharks.
CLICK BAIT
We’ll set up fake news articles that will take users to the Shark Week website.
Post Caption: “More alike than we thought.”
It’s not a complete political campaign without merch.
AD: Brad Regruto