Pop-Tarts sales skyrocket before natural disasters. Don’t be caught without them for the ultimate disaster.
SURVIVAL STASH
We’ll make a survival kit for PrepperCon, the premier prepper event in the country. Our bag doubles as an insulated cooler, filled with the following:
Water, Pop-Tarts, disposable gas masks, flashlight, first aid kit, matches, poncho, wine
POP-SHELTER
We’ll strategically place doomsday-proof shelters in disaster-prone areas, filled with Pop-Tarts, and everything you need to survive.
Copy by Door: Get inside. The apocalypse might not be today, but it’s coming. And when it does, be ready. #ComfortForTheEnd
Copy on Wall: When it’s all over, hold your snacks close. Because your loved ones are missing.
DOOMS-DAILY PLANNER
Hope for the best and plan for the worst with our Dooms-Daily Planner. Each day will be ranked by the number of Pop-Tarts needed to survive (min 1, max 10).
SNAPOCALYPSE
Snapchat is dying out – share your doomsday experience on Snapchat… while you can.
AD: Stina Anderson